DC Comics just hit a home run with the Batman movie this summer. But last summer was a bit of a disappointment with Superman. Though I loved it, it seems there were some weeknesses. I don't think it was anyone's fault, but rather an overkill of the Superman icon. Numerous cartoons feature him, Smallville, and 5 comics where he takes a lead. He has experienced brand saturation.
Batman is on the verge of that too. The storylines are getting very complicated and it's driving potentially new comic buyers away. Therefor I have some recomendations:
1) DC should limit themselves to publish only ten comic books.
A) Action Comics: Superman
i. Combines all Superman books into one monthly issue.
B) Detective Comics: Batman
i. Combines all Batman books into one monthly issue.
C) Wonder Woman
D) Aquaman
E) Flash
F) Green Lantern
G) Martian Manhunter
H) Shazam: Captain Marvel
I) JLA
i. Features 'B' team heroes like Green Arrow, Black Canary, Nightwing, Elastic Man, etc.
J) Titans
i. Features all Sidekicks and Jr. heroes, like Robin, Superboy, Cyborg, Beast Boy, etc.
2) Each month DC should publish all ten books. They should also publish one Elseworlds or Graphic Novel that features 'B' characters.
3) Make each issue at least 50 pages, not including ads, and drop prices to $1 per issue. To keep profits at the same level as last year, DC will have to sell about 250 million books. This number will come down based on ad sales, Graphic Novel sales, Elseworld sales, etc. If each comic fan bought all 10 books each month, DC would get $120 a year from a single person. This means DC needs to find 2.1 million customers.
Wednesday, August 6, 2008
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